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  2. File:Adapting and Writing Language Lessons.pdf - Wikipedia

    en.wikipedia.org/wiki/File:Adapting_and_Writing...

    Numerous appendixes include discussions of adaptation of: a dialog drill format in Spanish, "microwave" format in Telegu, an English pattern-practice format, self-instructional format in Spanish, prose texts in Mauritian Creole, and a lesson for discussion by readers of Igbo.

  3. Copywriting - Wikipedia

    en.wikipedia.org/wiki/Copywriting

    Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

  4. Newspaper display advertising - Wikipedia

    en.wikipedia.org/wiki/Newspaper_display_advertising

    Newspaper display advertisements from 1910. Newspaper display advertising is a form of newspaper advertisement - where the advertisement appears alongside regular editorial content. Display ads are generally used by businesses and corporations towards promotion of their goods and services and are generally for larger budget clients.

  5. List of style guides - Wikipedia

    en.wikipedia.org/wiki/List_of_style_guides

    Handbook of Technical Writing, by Gerald J. Alred, Charles T. Brusaw, and Walter E. Oliu; The Little Style Guide to Great Christian Writing and Publishing, by Leonard G. Goss and Carolyn Stanford Goss — provides a distinctively religious examination of style and language for writers and editors in religion, philosophy of religion, and theology

  6. AP Stylebook - Wikipedia

    en.wikipedia.org/wiki/AP_Stylebook

    The Associated Press Stylebook (generally called the AP Stylebook), alternatively titled The Associated Press Stylebook and Briefing on Media Law, is a style and usage guide for American English grammar created by American journalists working for or connected with the Associated Press journalism cooperative based in New York City.

  7. Advertorial - Wikipedia

    en.wikipedia.org/wiki/Advertorial

    In printed publications, the advertisement is usually written to resemble an objective article and designed to ostensibly look like a legitimate and independent news story. In television, the advertisement is similar to a short infomercial presentation of products or services. These can either be in the form of a television commercial or as a ...

  8. MLA Handbook - Wikipedia

    en.wikipedia.org/wiki/MLA_Handbook

    Both are academic style guides that have been widely used in the United States, Canada, and other countries, providing guidelines for writing and documentation of research in the humanities, such as English studies (including the English language, writing, and literature written in English); the study of other modern languages and literatures ...

  9. Native advertising - Wikipedia

    en.wikipedia.org/wiki/Native_advertising

    Native advertising, also called sponsored content, [1] [2] partner content, [3] and branded journalism, [3] is a type of paid [3] [4] advertising that appears in the style and format of the content near the advertisement's placement. [5] It manifests as a post, image, video, article or editorial piece of content. In some cases, it functions ...