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One-to-one marketing [7] refers to marketing strategies applied directly to a specific consumer. Having knowledge of the consumer's preferences, enables suggesting specific products and promotions to each consumer. One-to-one marketing is based on four main steps in order to fulfill its goals: identify, differentiate, interact, and customize. [8]
Opt-in email advertising, or permission marketing, is advertising via email whereby the recipient of the advertisement has consented to receive it. [15] A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products. [16]
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Axios content is designed for digital platforms, such as Facebook and Snapchat, as well as its own website. [2] Its articles are typically less than 300 words long. [21] In addition to its website, Axios content is distributed via newsletters covering politics, technology, healthcare, and other subjects. [22]
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Authors can decide to make subscribing to their newsletter free or paid, and to make specific posts publicly available to non-subscribers. [18] As of 2020, the minimum fee for a subscription was $5/month or $30/year, [18] and Substack usually takes a 10% fee from subscription payments.
A newsletter is a printed or electronic report containing news concerning the activities of a business or an organization that is sent to its members, customers, employees or other subscribers. Newsletters generally contain one main topic of interest to its recipients and may be considered grey literature .