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Thinking outside the box (also thinking out of the box [1] [2] or thinking beyond the box and, especially in Australia, thinking outside the square [3]) is an idiom that means to think differently, unconventionally, or from a new perspective.
A promo (a shorthand term for promotion) is a form of commercial advertising used in broadcast media, either television or radio, which promotes a program airing on a television or radio station/network to the viewing or listening audience.
Good to Great: Why Some Companies Make the Leap... and Others Don't is a management book by Jim C. Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition.
When Philip II, the ruler of Macedon, tried to conquer the Greeks, Demosthenes made a speech called Kata Philippou A. In this speech, he spoke about why he opposed Philip II as a threat to all of Greece. [26] This was the first of several speeches known as the Philippics. [28] He made other speeches known as the Olynthiacs. Both series of ...