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Communication design is a mixed discipline between design and information-development concerned with how media communicate with people. A communication design approach is concerned with developing the message and aesthetics in media. It also creates new media channels to ensure the message reaches the target audience.
The term sometimes is used for a broadcaster that distributes multiple channels (e.g. ETV Network) or to describe a grouping of related channels, also called a multiplex, bouquet, or suite. [a] Examples: NBC, Network 10, Azteca 7. A single linear feed of television programming. [b] May be distributed as a free-to-air or pay service.
Smartphones are an example of new media and a convergent device that can be used for not only making phone calls and sending text messages but also used for surfing the internet, watching videos, paying bills, accessing social media, and so on. [6] Social media platforms are forms of new media that create new models of social convergence.
Tony Feldman [44] considers digital satellite television as an example of a new media technology that uses digital compression to dramatically increase the number of television channels that can be delivered, and which changes the nature of what can be offered through the service, but does not transform the experience of television from the ...
The audience can be the suppliers, clients, potential business partners, associations, and the news media among others. Whether the messages be informational or promotional the aim for external communication to take place is to share information about the business and its products or services.
Technological convergence is the tendency for technologies that were originally unrelated to become more closely integrated and even unified as they develop and advance. For example, watches, telephones, television, computers, and social media platforms began as separate and mostly unrelated technologies, but have converged in many ways into an interrelated telecommunication, media, and ...
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Media ecology theory centers on the principles that there is a strong connection between media, technology and communication, and how media and communication processes influence human perception, feeling, understanding and value; usually all three are used when engaged in multiple conversations in a technology-enriched workplace.