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  2. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    When an essay writer's position is not implied but openly and centrally maintained, the essay is argumentative. An argument is simply a reasoned attempt to have one's opinions accepted . The ideal is to present supporting evidence which points so plainly to the correctness of one's stand that one can afford to be civil and even generous toward ...

  3. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis .

  4. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...

  5. Elaboration likelihood model - Wikipedia

    en.wikipedia.org/wiki/Elaboration_likelihood_model

    Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".

  6. Rhetoric - Wikipedia

    en.wikipedia.org/wiki/Rhetoric

    A good orator needed also to be a good man, a person enlightened on a variety of civic topics. He describes the proper training of the orator in his major text on rhetoric, De Oratore, which he modeled on Plato's dialogues. Modern works continue to support the claims of the ancients that rhetoric is an art capable of influencing civic life.

  7. Category:Persuasion techniques - Wikipedia

    en.wikipedia.org/wiki/Category:Persuasion_techniques

    Main page; Contents; Current events; Random article; About Wikipedia; Contact us; Pages for logged out editors learn more

  8. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    The Yale school had a breakdown of sub-factors that they observed for each topic (the communicator, the communication, the audience). [3] The fourth topic, which they deemed "responses", was composed of two subtopics which explored the "expression of the new opinion" and "retention of the opinion change". [3]

  9. Essay - Wikipedia

    en.wikipedia.org/wiki/Essay

    The academic essay tests the student's ability to present their thoughts in an organized way and is designed to test their intellectual capabilities. One of the challenges facing universities is that in some cases, students may submit essays purchased from an essay mill (or "paper mill") as their own work.