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An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable. Whether the ad is clicked is not taken into account. [ 1 ] Each time an ad is fetched, it is counted as one impression.
A view-through rate (VTR), measures the number of post-impression response or viewthrough from display media impressions viewed during and following an online advertising campaign. Such post-exposure behavior can be expressed in site visits, on-site events, conversions occurring at one or more Websites or potentially offline:
Reasons why an impression may not appear to a viewer associated with fraud overcome: 15. The request was made by an (invisible to the viewer) web page re-direct; 16. The web publisher places multiple ad displays in layers over each other. The viewer then sees one ad, but impressions are reported for all layered ads; 17.
In February 2017, live streaming was introduced to the official YouTube mobile app. Live streaming via mobile was initially restricted to users with at least 10,000 subscribers, [67] but as of mid-2017 it has been reduced to 100 subscribers. [68] Live streams support HDR, can be up to 4K resolution at 60 fps, and also support 360° video. [49] [69]
YouTube Live was a 2008 event streamed live on the Internet from San Francisco and Tokyo. It was launched November 22–23, 2008. It was hosted by a variety of YouTube celebrities, including The Black Eyed Peas rapper will.i.am, Tom Dickson of Will It Blend, Michael Buckley, The Happy Tree Friends, Fred, Smosh, Esmée Denters, Bo Burnham and singer Katy Perry among others. [1]
Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns.
A target rating point (abbreviated as TRP; also television rating point for televisions) is a metric used in marketing and advertising to compare target audience impressions of a campaign or advertisement through a communication medium relative to the target audience population size.
It is also part of the algorithm YouTube uses to predict popular videos. [35] Parodies, spoofs and spin-offs often indicate a popular video, with long-popular video view counts given with original video view counts as well as additional view counts given for the parodies. Longevity indicates if a video has remained part of the Zeitgeist.