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In March 2018, during the Loyola Ramblers men's basketball's NCAA tournament run, the Bud Light King delivered beers to fans. [27] [28] Bud Light also released a "Philly Philly" bottle-and-glasses package to commemorate the Philadelphia Eagles' Super Bowl LII win, [29] [30] and had the Bud Knight appear at their championship parade. [31]
Bud Light is back at the Super Bowl, this time with a funny “genie” to grant drinkers’ wishes. The beleaguered beer brand could have used a few miracles itself after one of its rockiest ...
Consumers continue to want the Bud Light brand to concentrate on the platforms that all consumers love, and we are doing just that through investing in partnerships with the NFL, Fields of Honor, news platforms, college football, and our recently announced return to partnering with the UFC. Two, they want Bud Light to focus on beer. [62]
John Hoogenakker (/ ˈ h oʊ ɡ ə n æ k ər /) [1] is an American stage, screen and commercial actor. On stage, he has been in a number of plays in the Chicago and Milwaukee area. He played the Bud Light King in Bud Light's Dilly Dilly television commercials.
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
The first ad, dubbed "We Make the Beer," includes a 30-second and a 60-second spot that features more than 140 Anheuser-Busch employees, growers, wholesalers, and partners in the campaign's ad.
The popularity of the series led to many of the commercials being traded on peer-to-peer file sharing networks [15] and bootleg recordings of the ads being sold on eBay. [5] In 2003, Anheuser-Busch released a collection of 20 ads on CD, titled Bud Light Salutes Real Men of Genius, Vol 1, to be sold in the company's online store. Two additional ...
Meanwhile, Molson Coors was riding the wave of spilled Bud Light, reporting a 9.3% growth in net sales in 2023 on Tuesday. Rubbing salt in the wounds, it partially attributed its strong earnings ...