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Though postcards have traditionally always been rectangular in shape, some postal authorities, such as Canada Post Corporation, may allow non-rectangular shaped cards to be mailed. [8] This has given rise to new marketing concepts such as round postcards or cards specifically die cut to match the theme of a particular campaign.
Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples include: A4 (roughly letterhead size) A5 (roughly half letterhead size) DL (compliments slip size) A6 (postcard size)
These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. [2] A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.
Raphael Tuck & Sons was a business started by Raphael Tuck and his wife in Bishopsgate in the City of London in October 1866, [1] selling pictures and greeting cards, and eventually selling postcards, which was their most successful line. Their business was one of the best known in the "postcard boom" of the late 1890s and early 1900s.
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
Marketing Strategy: Improving marketing effectiveness can be achieved by employing a superior marketing strategy. By positioning the product or brand correctly, the product/brand will be more successful in the market than competitors’ products/brands.
Direct mail is a common form of direct marketing, and may be employed by for-profit businesses, charities and other non-profits, political campaigns, and other organizations. Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. [18]
Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns. [11] Thus, marketing research may also be described as the systematic and objective ...