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They formed a consumer group, the 349 Alliance, which organized a boycott of Pepsi products and held rallies outside the offices of PCPPI and the Philippine government. Most protests were peaceful, but on February 13, 1993, a schoolteacher and a 5-year-old child were killed in Manila by a homemade bomb [7] thrown at a Pepsi truck. [15]
The “Pepsi Challenge” was the unofficial start of the soda rivalry. In 1975, Pepsi launched a marketing campaign that showed that during a blind taste test, more people preferred Pepsi over Coke.
An early 1980s "Pepsi Challenge" 12 oz (355 ml) promotional can, and a metal tab button publicizing the challenge. The challenge originally took the form of a single blind taste test. At malls, shopping centers, and other public locations, a Pepsi representative sets up a table with two white cups: one containing Pepsi and one with Coca-Cola. [2]
Chalk it up as a Pepsi challenge for the digital age: how to overcome a viral-marketing campaign gone bad. PepsiCo (PEP), the world's second-largest soda maker, is coming under fire for an edgy ...
Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
The warehouse chain has served Pepsi as part of its beloved $1.50 hot dog combo in all of its locations since 2013, when it switched from Coca-Cola after 27 years. Costco in San Antonio, Texas on ...
Pepsico, Inc., 88 F. Supp. 2d 116, (S.D.N.Y. 1999), aff'd 210 F.3d 88 (2d Cir. 2000), more widely known as the Pepsi Points case, is an American contract law case regarding offer and acceptance. The case was brought in the United States District Court for the Southern District of New York in 1999; its judgment was written by Kimba Wood .
Lawrence County's girls, winners of the previous two 6A state championships, picked up another big win in the annual Pepsi Challenge held in Moulton. The Red Devils placed four runners in the top ...