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Pepsi Number Fever, [1] also known as the 349 incident, [2] was a promotion held by PepsiCo in the Philippines in 1992, which led to riots [3] and the death of at least five people. [ 4 ] A similar promotion ran in Poland in 1995, known as Numeromania, although it did not cause as much controversy.
An early 1980s "Pepsi Challenge" 12 oz. (355 ml.) promotional can, and a metal tab button publicizing the challenge. The challenge originally took the form of a single blind taste test. At malls, shopping centers, and other public locations, a Pepsi representative sets up a table with two white cups: one containing Pepsi and one with Coca-Cola. [2]
Pepsico, Inc., 88 F. Supp. 2d 116, (S.D.N.Y. 1999), aff'd 210 F.3d 88 (2d Cir. 2000), more widely known as the Pepsi Points case, is an American contract law case regarding offer and acceptance. The case was brought in the United States District Court for the Southern District of New York in 1999; its judgment was written by Kimba Wood .
Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began...
Chalk it up as a Pepsi challenge for the digital age: how to overcome a viral-marketing campaign gone bad. PepsiCo (PEP), the world's second-largest soda maker, is coming under fire for an edgy ...
Lawrence County's girls, winners of the previous two 6A state championships, picked up another big win in the annual Pepsi Challenge held in Moulton. The Red Devils placed four runners in the top ...
Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
Another said Pepsi Challenge commercials were misleading because they never showed anyone choosing Coke. [14] John Bergin, who directed the series of commercials, personally disliked Cosby but said his presence in Coca-Cola advertising ended the first Pepsi Challenge campaign in 1983.