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Personal selling can be defined as "the process of person-to-person communication between a salesperson and a prospective customer, in which the former learns about the customer's needs and seeks to satisfy those needs by offering the customer the opportunity to buy something of value, such as a good or service". [1]
Juan de la Cuesta Hispanic Monographs (Cuesta) is a North American publishing house located in Newark, Delaware.Established in 1978 by Tom Lathrop, Cuesta has published over 400 books dealing with Spanish linguistics and Spanish and Latin American literature from medieval to modern times with a focus on the Spanish Golden Age.
Rosaura Sánchez (born December 6, 1941) is a writer, storyteller, linguist and critic. Sánchez' "most singular and significant contribution to this field [Chicano bilingualism] is the formulation of a theoretical framework for the analysis of Chicano Spanish based on the premise that Spanish use in America must be considered in its social and verbal interactions."
Spanish-language literature or Hispanic literature is the sum of the literary works written in the Spanish language across the Hispanic world. The principal elements are the Spanish literature of Spain, and Latin American literature .
Bernardo Sanvisenti, a professor of Spanish language and literature at the University of Milan, wrote Manuale di letteratura spagnuola (1907), as well as a study (1902) on the influence of Boccaccio, Dante and Petrarch in Spanish literature. Italian Hispanism arose from three sources, already identifiable in the 19th century.
This period saw the publishing of Boom novels in Barcelona, reflecting the new interest of Spanish publishing houses in the Spanish American market. However, as Alejandro Herrero-Olaizola notes, the revenue generated by the publishing of these novels gave a boost to the Spanish economy, even as the works were subjected to Franco's censors. [46]
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations.
She was Professor of Spanish and Cultural Studies at the University of Southampton from 2001 to 2006 before moving to New York University in 2006. [1] Labanyi was the founding editor of the Journal of Spanish Cultural Studies. [2] She is on the executive committee of The Abraham Lincoln Brigade Archives. [3]