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The Ocean Pacific label was later sold to Don Hansen of Hansen Surf Shop. In 1972, Jim Jenks of San Diego wanted to create clothing and sportswear that met the demands of surfers in and out of the surf. He received the name from his then employer, Don Hansen, and the Ocean Pacific apparel line was created. [1] Jenks' idea for clothing under the ...
The first was to Warnaco Group in 2004, which acquired Ocean Pacific for $40 million. [1] The second sale, in 2006, was to Iconix Brand Group, a surf wear maker, for an estimated $54 million. [1] Baker remained the president of Ocean Pacific until he stepped down in 2006, and continued as a consultant with the company until 2007. [1]
In 2006, the company acquired the Mudd, London Fog, Mossimo, and Ocean Pacific brands on April 11, August 29, November 1, and November 6, respectively. The company continued with acquisitions in 2007 with the purchase of Cannon , Danskin, Artful Dodger, and Rocawear brands.
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In the United States, the O'Neill clothing license is held by the La Jolla Group. The O'Neill wetsuit business continues to be owned by the O'Neill family and is based in Santa Cruz, CA. In 1996 O'Neill set up the O'Neill Sea Odyssey, a free, ocean-based program to educate young people about the marine environment. Over 100,000 children have ...
Jimmy Ganzer and partner Sepp Donahower [2] sold the brand to Ocean Pacific in 1987, and then Ocean Pacific later sold it to a chain of multiple owners [3] ending up with Aéropostale during skateboarding's downturn at the start of the 1990s. Aéropostale kept the brand going as an upscale surf-orientated brand, but ceased all activity in 2009.
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