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Customers receive a free survey code they can exchange for their choice of a Whopper or Chicken Sandwich, and Burger King receives invaluable feedback they use to continually improve upon their service, customer experience, and to get advertising ideas and inspiration.
Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to handle a Whopper.
Burger King's 31 Days of Deals is bringing customers a free original chicken sandwich and bacon cheeseburger with a $1 purchase on Friday, Dec. 27 and Monday, Dec. 30, respectively.
The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign. Created for the Miami -based advertising firm Crispin Porter + Bogusky (CP+B) by The Barbarian Group , the program featured a viral marketing website ...
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The reintroduction of Chicken Fries proved to be a fortuitous decision for Burger King, the resulting sales bump provided an increase in profits each time they were added to the menu. The 2014 reintroduction was a resounding success for the company, helping Burger King achieve domestic same-store comparable sales rise of 3.1% in 2014.
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[1] [2] The company provided customer insights and surveys for Quick-Serve Restaurant (QSR) Chains. [3] By 2011, the company had 85 employees and $18 million in annual revenue. [ 3 ] In 2013, the company acquired Empathica, a social customer experience and social media technology company, doubling the size of the company.