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Just Essentials by Asda, formerly known as Asda Smartprice, is a no-frills private label trade name introduced in 2022, to lower food prices and help struggling customers since the cost of living crisis that began in the UK in 2021, which saw grocery inflation reach several record all-time highs; and retailers battle to retain hard-pressed ...
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A selection of products showing the "Just Essentials by Asda" branding. Just Essentials by Asda, formerly Asda Smartprice, is a no-frills private label trade name.It can trace its origins to Asda's Farm Stores brand launched in the mid-1990s, which consisted of products that were offered at a lower price than the equivalent famous name brand product and Asda's own brand equivalent.
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Mohsin Issa was born in July 1971, and Zuber Issa in June 1972 in Blackburn, Lancashire in North West England into an Indian Gujarati Muslim family [8] [9] to parents Vali and Zubeda who came to the United Kingdom from Bharuch, Gujarat, India in the 1960s to work in the textile industry, and then ran a petrol station. [10]
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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
Pep&Co is a value clothing chain, owned and operated by their parent company Pepkor. [3] The concept was thought up by former Asda chief executive Andy Bond and former head of Sainsbury's clothing business Adrian Mountford, whilst in an outlet of the Starbucks chain. [7]