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Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [ 1] It is an important component of business strategy [ 2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...
Business and economics portal. v. t. e. CRM is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [ 1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which many ...
The knowledge economy, or knowledge-based economy, is an economic system in which the production of goods and services is based principally on knowledge-intensive activities that contribute to advancement in technical and scientific innovation. [ 1] The key element of value is the greater dependence on human capital and intellectual property as ...
Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion . Decisions about distribution need to be taken in line with a company's overall strategic vision and mission. Developing a coherent distribution plan is a central component of strategic planning.
The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...
Ikat (literally "to bind" in Indonesian languages) is a dyeing technique from Southeast Asia used to pattern textiles that employs resist dyeing on the yarns prior to dyeing and weaving the fabric. In Southeast Asia, where it is the most widespread, ikat weaving traditions can be divided into two general groups of related traditions.
227,898 dead [ 5 ][ 6 ] On 26 December 2004, at 07:58:53 local time ( UTC+7 ), a major earthquake with a magnitude of 9.2–9.3 Mw struck with an epicentre off the west coast of northern Sumatra, Indonesia. The undersea megathrust earthquake, known by the scientific community as the Sumatra–Andaman earthquake, [ 8 ][ 9 ] was caused by a ...
A cantilever in a traditionally timber framed building is called a jetty or forebay. In the southern United States, a historic barn type is the cantilever barn of log construction . Temporary cantilevers are often used in construction. The partially constructed structure creates a cantilever, but the completed structure does not act as a ...