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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

3. Website content writer - Wikipedia

   en.wikipedia.org/wiki/Website_content_writer

   Efficient and focused web content gives readers access to information in a user-friendly manner. Create unique, useful, and compelling content on a topic primarily for the readers and not merely for the search engines. Website content writing aims for relevance and search-ability. Relevance means that the website text should be useful and ...

4. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices. In some contexts, the term SEM is used exclusively to mean pay per click advertising , [ 2 ] particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition.

5. 6 SEO Trends for 2024 That You Need to Know - AOL

   www.aol.com/lifestyle/6-seo-trends-2024-know...

   Companies that ignore marketing trends may leave thousands (or millions) of dollars on the table. For some marketing pros and SEOs, that’s what happens. A specific algorithm update doesn’t ...

6. Web content management system - Wikipedia

   en.wikipedia.org/wiki/Web_content_management_system

   A web content management system (WCM or WCMS) is a software content management system (CMS) specifically for web content. [1] It provides website authoring, collaboration, and administration tools that help users with little knowledge of web programming languages or markup languages create and manage website content. A WCMS provides the ...

7. Website audit - Wikipedia

   en.wikipedia.org/wiki/Website_audit

   Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. [1]