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During Burke's tenure, he managed the 1982 Tylenol tampering incident. It became a case study on crisis management. Under his leadership, the company recalled 31 million bottles of Tylenol, relaunched the product with a triple tamper-evident seal, and urged consumers not to use if tampered with.
His actions became a prominent case of successful crisis management, and have served as a standard case study for numerous business practices. [6] [7] [8] In 2000, he was one of few CEOs to be awarded the Presidential Medal of Freedom. [9] In 2003, Fortune magazine named Burke as one of the greatest CEOs in history. [10]
The crisis cost the company more than US$100 million, but Tylenol regained 100% of the market share it had before the crisis. The Tylenol murderer was never found, (though later James Lewis was a prime suspect [10]) and a US$100,000 reward offered by Johnson & Johnson remained unclaimed as of 2023. [11] [12] [13]
Tylenol capsules laced with cyanide that were sold in the Chicago suburbs were linked to the deaths of seven people in 1982, leading to a nationwide panic. Tylenol murders: New Efforts to Solve ...
The Chicago Tylenol murders were a series of poisoning deaths resulting from drug tampering in the Chicago metropolitan area in 1982. The victims consumed Tylenol-branded acetaminophen capsules that had been laced with potassium cyanide. Seven people died in the original poisonings, and there were several more deaths in subsequent copycat crimes.
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The maker of Tylenol defeated a lawsuit by consumers who said they were deceived into overpaying for "Rapid Release" gelcaps that did not relieve pain faster than cheaper tablets, including those ...
Stella Maudine Nickell (née Stephenson; born August 7, 1943) is an American woman who was sentenced to 90 years in prison for product tampering after she poisoned Excedrin capsules with lethal cyanide, resulting in the deaths of her husband Bruce Nickell and Sue Snow, a stranger.