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Netflix introduced the ad-supported plan in November 2022 as part of a wider effort to drive revenue amid slowing subscriber growth. That strategy included last year’s password-sharing crackdown.
Netflix's ad-tier plan costs $6.99 per month, compared with monthly plans of $9.99 from Warner Bros Discovery's streaming service Max and $7.99 for Walt Disney's Disney+.
The company appears to be betting that a 50% discount on a standard subscription is worth watching four minutes of ads per hour. Netflix is planning a gradual rollout for its new product, as the ...
Netflix says its ad-supported plan includes “the vast majority” of TV shows and movies available on the standard no-ads tiers — but more than a year after the streamer introduced the cheaper ...
Netflix launched its ad-based plan in the United States, Canada, Australia, Brazil, France, Italy, Germany, Japan, Korea, Mexico, Spain and the UK in 2022. The standard plan with ads costs $6.99 a ...
In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer (aka ARPU) than the $15.49/month Standard plan.
Launched on January 16, 2007, nearly a decade after Netflix, Inc. began its pioneering DVD‑by‑mail movie rental service, Netflix is the most-subscribed video on demand streaming media services, with over 269.6 million paid memberships in more than 190 countries as of April 2024.
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