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Shopsy is a zero-commission marketplace model for sellers in India. It is a digital commerce initiative by Flipkart, the Bengaluru-headquartered and Walmart-owned e-commerce company with over US$7.7 billion in annual revenue (FY 2022). [21] [22]
By 2024, ONDC is planning to bring 3 crore sellers and 30 crore shoppers on the network. [41] On 31 August 2022, government announced that ONDC will move to beta-testing phase for general public. [49] ONDC will charge fee from sellers for maintenance and development of the network. [50]
Flipkart slowly grew in prominence and was receiving 100 orders per day by 2008. [16] Flipkart acquired WeRead in 2010 from Lulu.com that helped it build its foundational strength which was the digital retail of books. This space was otherwise only shared by very limited number of players at that time in the market, such as Landmark and Infibeam.
Blinkit was founded in December 2013 by Albinder Dhindsa and Saurabh Kumar as Grofers. [17] Having met each other while working for Cambridge Systematics during the late 2000s, they teamed up to enter the grocery delivery space.
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Jabong.com was an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Kumar Jain. In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 million.