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Kroger last week launched an online digital coupon center that enables customers to load coupons onto their loyalty-card accounts. The discount is then automatically deducted at checkout without a paper coupon. How would you rate Kroger's digital coupon website?
Tom Ryan. Kroger updated its coupon redemption policy to enable shoppers unable or neglecting to download digital coupons to still benefit from the deals. The change comes weeks after Kroger announced it would retire weekly specials in print newspapers due to declining newspaper circulation. “We understand that not all customers choose to ...
2 years ago. The truth is, digital-only coupons are going to alienate some shopper base, no matter what. This is true whether they are elderly, lower income, low vision or otherwise challenged with digital technology or access to digital technology. The short answer is, there is no reason technology should exclude anyone.
On Kroger’s fourth-quarter analyst call, CEO Rodney McMullen said, “By increasing customers’ digital experience, we can more effectively deploy our data sciences and our AI to serve the right offers to customers at the right time. In 2023, our customers clipped 4 billion coupons, which is 1 billion more coupons compared to 2022.
Kroger and Procter & Gamble are involved in a test to deliver coupon savings to consumers sans the paper. Shoppers at the grocery chain can select coupons from offers on the grocer's website and the savings are automatically loaded onto their Kroger Plus Card. When they check out, the savings from their card are automatically processed with their purchases. Will digital mean the eventual end ...
The criticism of the digital couponing practice comes as a Moody’s Analytics study finds that American households are spending $445 more per month this year on the same grocery items they bought in 2021, according to a KSDK report. Controversial as it may be, the practice of offering app-based digital coupons is producing growth for retailers.
Through a special arrangement, presented here for discussion is a summary of a current article from the bi-monthly e-zine, CPGmatters. New research by Inmar Intelligence finds that 54 percent of all shoppers recently purchased a new brand because it was less expensive. However, nearly a third were influenced by a digital coupon.
March 18, 2022. Tom Ryan. Walgreens reportedly ended its print circular last fall, Target last November and CVS at the close of 2021 as comfort with digital circulars and coupons has grown over the pandemic. CVS told The Sun Chronicle in Attleboro, MA, that an abridged print circular would be available in stores, but newspaper inserts would cease.
The Nashville region previously cut its senior discount, available on Wednesdays, from 10 percent to five percent in 2014. The program, which is available to anyone 60 years old and up, matched Publix, which continues to offer the perk to older shoppers. Kroger Nashville ends double coupons and senior discounts – The Tennessean.
The app complements other digital initiatives such as digital coupons and personalized marketing campaigns. Dollar General has more than 12 million subscriber accounts, and customers who more frequently engaged with its digital tools tend to check out with baskets about twice as large as the chain-wide average.