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Invented in the 1940s, [8] they were fashionable in the 1940s, 1950s, and early 1960s, before softer, more natural-looking bras became fashionable again. They were associated with "sweater girl" pin-ups. In 1990, Madonna revivified interest in the bullet bra when she wore one in a costume designed by Jean Paul Gaultier. [9]
His minimalist bra was a revolutionary departure from the heavy, torpedo-shaped bras of the 1950s and initiated a trend toward more natural shapes and soft, sheer fabrics. [ 48 ] [ 49 ] He also designed the "All-in-None" with a deep, plunging front and the "No-Back" long-line version, which featured a contoured stretch waistband that allowed a ...
The bra was designed by Jean Paul Gaultier who was inspired by the vintage Perma-Lift bullet bra of the 1940s. By that time, the style was regarded as erotic and provocative. The bullet bra has also become popular with burlesque and rockabilly enthusiasts, both of which draw inspiration from the 1950s.
During the 1940s and 1950s, the sweater girl became fashionable, supported by a bullet bra (known also as a torpedo or cone bra) as worn by Jane Russell and Patti Page. [120] As outerwear, bras in the form of bikini tops in the 1950s became an acceptable public display. [118]
Underwire bras were first introduced to the market in the 1930s, however, it was forced to quit the market because the steel supply was restricted in the 1940s for WWII. Underwire brassiere design re-entered the market as it helped to uplift the shapes of the breasts to form the trendy curvy silhouette with big busts in the 1950s.
Lulalu is another top contender when it comes to designs for small boobs and the only brand offering AAA cup sizes. This perfected version of a T-shirt bra promises no awkward gaping and anti-slip ...
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