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However, men's beauty products were relatively non-existent on the market until the end of the 1990s. [5] Only a few brands were interested in producing men's cosmetics because it was regarded as a niche market. [6] Male cosmetics are not as widely accepted as female cosmetics; only 17% of men think that makeup products are important in daily life.
As pop idols in their 20s and so-called "flower boys" [3] have grown in popularity, the perception of men's makeup has changed. While it was once common for men who wore makeup to be associated with drag queens or homosexuality in western cultures, Korean male idols, although they are boyish in appearance, otherwise project masculinity. Men are ...
The negative stigma of men wearing makeup in countries such as the United States has weakened over the years, with the number of men using makeup increasing in the 21st century. [16] Cosmetics brands have increasingly targeted men in the sale of cosmetics, with some products targeted specifically at men. [17] [18]
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James Charles Dickinson (born May 23, 1999) is an American beauty YouTuber and makeup artist. While working as a local makeup artist in his hometown of Bethlehem, New York, Charles started a YouTube channel, where he began uploading makeup tutorials.
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In the 18th century, Louis XV made it fashionable for men to wear lead-based makeup. [1] Theatrical actors wore heavy white base. [6] In the late 18th and early 19th centuries, Victorian women wore little or no makeup. Queen Victoria abhorred make-up and deemed that it was only appropriate for prostitutes and loose women to wear it. It was only ...
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