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Axe or Lynx is a French brand of male grooming products owned by the London based company Unilever and marketed toward the younger male demographic. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China.
Lynx (Axe) Apollo, the product featured in the marketing campaign. The bid to give tickets to 22 people for sub-orbital spaceflights on the Lynx was part of a marketing campaign by the London office of advertising firm Bartle Bogle Hegarty (BBH) to promote the "Axe Apollo", a new product under Unilever's men's deodorant line Axe.
An anti-perspirant, not available as deodorant body-spray. Only available as anti-perspirant body spray, deodorant stick, and roll-on. Fresh mint scent. Advertising features a man that stays focused when he sprays himself with Axe. Is only available in DRY, not normal. Present 2008 Jet: Sweet and fresh fragrance. Not available as a shower gel.
In the past, she said, body sprays from Bath & Body Works or Axe were marketed for their scents. “Now, though, we’re seeing it as: ‘You need to use products all over your body to help you ...
In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever.
The advertisements joke that the deodorant "boosts your WIFI signal", "rhymes with orange" and was "first used by Cleopatra". Dove sells deodorant with new 'alternative facts' ad Skip to main content
In October 2010, following its use in a trailer for the TV channel VOX [35] and on a TV advertisement—for Axe deodorant (which is itself a revival of the advertisement originally aired in 2004) [36] —it hit No. 1 on the German singles chart, was the number-one seller single of 2010 [37] and was eventually certified 2× Platinum in 2011. [38]
The condition bromhidrosis, for example, can cause a "very foul-smelling perspiration and odor" that a deodorant might be able to neutralize. For most people, regular use of soap and water is enough.
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