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A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. [1]
Kannan had previously founded Continuum Global Solutions, a software company, which was later acquired by Kana Software in 1999. [2] In 2003, [24]7.ai was privately funded in part by Michael Moritz and his venture capital firm Sequoia Capital. [3] The total venture funding was estimated at $22 million. The company was profitable by the end of ...
Braze, Inc. is an American cloud-based software company based in New York City. [ 4 ] [ 5 ] It is a customer engagement platform used by businesses for multichannel marketing . [ 5 ]
HCL Digital Experience is an enterprise software used to build and manage web portals. It provides access to web content and applications, while delivering personalized experiences for users. The WebSphere Portal package is a component of WebSphere application software. Like WebSphere, WebSphere Portal was originally developed and marketed by IBM.
A client portal is an electronic gateway to a collection of digital files, services, and information, accessible over the Internet through a web browser. The term is most often applied to a sharing mechanism between an organization and its clients . [ 1 ]
Customer or consumer profiles are the essences of the data that is collected alongside core data (name, address, company) and processed through customer analytics methods, essentially a type of profiling. The three basic methods of customer profiling are the psychographic approach, the consumer typology approach, and the consumer ...
Gartner defines a portal as "a Web software infrastructure that provides interaction with relevant information assets (for example, information/content, applications and business processes), knowledge assets and human assets by select targeted audiences, delivered in a highly personalized manner."
The company provides what it calls “middle office” solutions, utilizing artificial intelligence to optimize various financial and commercial functions, such as quote-to-cash, revenue management, and e-commerce management.