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  2. Multinational corporation - Wikipedia

    en.wikipedia.org/wiki/Multinational_corporation

    A multi-national corporation (MNC; also called a multi-national enterprise (MNE), trans-national enterprise (TNE), trans-national corporation (TNC), international corporation, or state less corporation [1]) is a corporate organization that owns and controls the production of goods or services in at least one country other than its home country.

  3. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.

  4. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  5. TNC - Wikipedia

    en.wikipedia.org/wiki/TNC

    tnc, ISO 639-3 code for Tanimuca-Retuarã language; Team and Concepts (TnC), a Hong Kong–based company that produced the online spreadsheet EditGrid; Tripartite Naval Commission, a 1945 naval commission formed to allocate seized German ships and submarines; A contractual term, otherwise known as "terms and conditions"

  6. Horizontal integration - Wikipedia

    en.wikipedia.org/wiki/Horizontal_integration

    Horizontal integration is the process of a company increasing production of goods or services at the same level of the value chain, in the same industry.A company may do this via internal expansion or through mergers and acquisitions.

  7. Vertical integration - Wikipedia

    en.wikipedia.org/wiki/Vertical_integration

    Vertical integration is often closely associated with vertical expansion which, in economics, is the growth of a business enterprise through the acquisition of companies that produce the intermediate goods needed by the business or help market and distribute its product.

  8. Stock mix - Wikipedia

    en.wikipedia.org/wiki/Stock_mix

    Stock mix or Product mix is the combination of products a company sells or manufactures. The product mix is determined by the demand for certain products and the profitability of those products. [1] There are companies like Pepsi and Coca-Cola that have a very large and diverse product mix.

  9. Crack spread - Wikipedia

    en.wikipedia.org/wiki/Crack_spread

    Crack spread is a term used on the oil industry and futures trading for the differential between the price of crude oil and petroleum products extracted from it. The spread approximates the profit margin that an oil refinery can expect to make by " cracking " the long-chain hydrocarbons of crude oil into useful shorter-chain petroleum products.