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The first Terrible Towels were sold on December 20, 1978, at $6 apiece. Gimbel's could not stock them fast enough. [21] [22] Gimbel's has since gone out of business. The original version of The Terrible Towel was manufactured by Fieldcrest and distributed by St. Mary's Inc. of New York and was available in two colors: Gold and Black.
Since the original release of "The Terrible Towel", modifications have been made to the design. The current version of the Towel adds the words "Myron Cope's Official" above the logo and "A Pittsburgh Original" below it. I bought a Terrible Towel at that time and still have it. Here is a photo which I just took: Original Terrible Towel, 1976
A rally towel is a sports paraphernalia item and a type of towel often used as a fan symbol, in bannerlike fashion, in American and Canadian sports events. The prototype of the modern rally towel was created in 1975 by former Pittsburgh Steelers radio broadcaster Myron Cope and is known as the Terrible Towel. [1]
The commercial is part of a 2024 season-long brand campaign recently unveiled by the NFL. “This Is Football Country” documents the passion behind the sport and its power to unify and inspire.
Originally, Cope wanted to sell rubber Jack Lambert masks, but realizing the high costs for the masks, opted for the inexpensive option for the Terrible Towel. The Terrible Towel has gained much popularity since its invention and "is arguably the best-known fan symbol of any major pro sports team". [29] The catchphrase is: "The Terrible Towel ...
Boll & Branch is a privately held, U.S. based, e-commerce company that sells luxury bedding online. Headquartered in Summit, New Jersey, the company manufactures and sells organic cotton bed linens, blankets and bath towels and are the first maker of such goods to be certified by Fair Trade USA.
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