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Nielsen Media Research was founded by Arthur C. Nielsen, a market analyst who began his career in the 1920s with marketing research and performance analysis. The company subsequently expanded into radio market analysis in the late 1930s, culminating in the Nielsen Radio Index in 1942, [ 14 ] which was meant to provide statistics as to the ...
Nielsen Holdings plc (or Nielsen) is an American media audience measurement firm. Nielsen operates in over 100 countries and employs approximately 15,000 people worldwide. Nielsen operates in over 100 countries and employs approximately 15,000 people worldwide.
Scarborough is a joint venture between The Nielsen Company and Arbitron. [2] Scarborough began as a subsidiary of VNU and was merged with Birch Radio in 1987. VNU then sold 50% of interest in Scarborough to Arbitron in 1992. VNU was renamed as the Nielsen Company in 2007. [3] Scarborough's major services include: Local market studies in over ...
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A.C. Nielsen Company was founded in 1923 in Chicago by Arthur C. Nielsen Sr. in order to give marketers reliable and objective information on the impact of marketing and sales programs. [8] The company began expanding internationally in 1939, their first location outside of the USA was in the United Kingdom in the city of Oxford , of which ...
Food moisture analysis is the determination of the concentration of water in a food sample. A variety of techniques may be used including Karl Fischer titration and loss on drying. Many technical standards exist which define test methods for determining moisture in different types of food.
NPDTechworld, a branch dedicated to the technology and software sector, followed in December. [6] NPD uses sales data, such as checkout tracking from retailers and distributors as well as consumer-reported purchasing behavior, and offers consumer panel and retail sales tracking services, special reports, analytic solutions, and advisory services.
SIRIUS is a Java-based open-source software for the identification of small molecules from fragmentation mass spectrometry data without the use of spectral libraries. It combines the analysis of isotope patterns in MS1 spectra with the analysis of fragmentation patterns in MS2 spectra. SIRIUS is the umbrella application comprising CSI:FingerID ...