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[6] [7] [8] The Customer Development concept emphasizes empirical research. [3] Customer development is the opposite of the “if we build it, they will come” [9] product development-centered strategy, which is full of risks and can ultimately be the downfall of a company. [7] [8] [9] The customer development method was created by Steve Blank ...
The Pepsi Football Academy was established in November 1992 by Kashimawo Laloko. [1] Originally based in Lagos, the initiative secured the total backing of Pepsi in 1994 and has been titled the Pepsi Football Academy since then. Over the years, it has developed and grown into one of the most prestigious football academies in Nigeria.
The Product Development and Management Association (PDMA) is an American nonprofit professional society that organizes and publishes information about new product development. Founded in 1976, [ 1 ] they currently have about 3500 members worldwide, [ 2 ] with 22 chapters in the United States and 16 affiliates in other parts of the world ...
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The purpose of the BDI metric is to quantify the relative performance of a brand within specified customer groups. The index helps marketers identify strong and weak segments (usually demographic or geographic) for individual brands. [1] The BDI is especially useful in conjunction with the category development index (CDI). It can be used in ...
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In 2000, Whitman Corp., a Pepsi bottler, purchased PepsiAmericas and took the acquired company's name. [2] Whitman was founded as the Illinois Central Railroad. [3] It later diversified out of railroads and into Pepsi bottling, going by the names Illinois Central Industries in 1962, IC Industries in 1975 and Whitman Corp. in 1988.