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  2. Corporate group - Wikipedia

    en.wikipedia.org/wiki/Corporate_group

    A corporate group is composed of companies. The general rule is that a company is a separate legal entity from its shareholders, that is the shareholder's liability for the subsidiary's debts is limited to the value of the shares, [3] and the shareholders cannot be required to perform the company's obligations.

  3. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Marketing objectives are typically broad-based in nature, and pertain to the general vision of the firm in the short, medium or long-term. As an example, if one pictures a group of companies (or a conglomerate), the objective might be to increase the group's sales by 25% over a ten-year period.

  4. Psychology Today - Wikipedia

    en.wikipedia.org/wiki/Psychology_Today

    Psychology Today is an American media organization with a focus on psychology and human behavior. The publication began as a bimonthly magazine, which first appeared in 1967. The print magazine's reported circulation is 275,000 as of 2023. [ 2 ]

  5. Affinity marketing - Wikipedia

    en.wikipedia.org/wiki/Affinity_marketing

    Affinity marketing is a concept that consists of a partnership between a company (supplier) and an organization that gathers persons sharing the same interests to bring a greater consumer base to their service, product or opinion.

  6. Psychographic segmentation - Wikipedia

    en.wikipedia.org/wiki/Psychographic_segmentation

    Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities to explain, and predict consumer behavior. [1]

  7. Corporate group (sociology) - Wikipedia

    en.wikipedia.org/wiki/Corporate_group_(sociology)

    A corporate group is two or more individuals, usually in the form of a family, clan, organization, or company. In humans, different cultures have different beliefs about what the basic unit of the culture is. These assumptions affect their beliefs about what the proper concern of the government should be.

  8. Group decision-making - Wikipedia

    en.wikipedia.org/wiki/Group_decision-making

    A group utilises information in their decision-making that has already been deemed inaccurate. Sunk cost bias A group remains committed to a given plan primarily due to the investment already made in that plan, regardless of how inefficient and/or ineffective it may have become. Extra-evidentiary bias

  9. Groupthink - Wikipedia

    en.wikipedia.org/wiki/Groupthink

    Groupthink is sometimes stated to occur (more broadly) within natural groups within the community, for example to explain the lifelong different mindsets of those with differing political views (such as "conservatism" and "liberalism" in the U.S. political context [7] or the purported benefits of team work vs. work conducted in solitude). [8]