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Maisto mainly competed in 1:18 scale with Italian Bburago, Polistil and the more expensive Franklin Mint Precision Models.By 2000, a whole host of companies like Yatming, Ertl, AUTOart and even Mattel's Hot Wheels had entered the larger scale 1:18 fray and the market segment became more saturated and competitive.
Around this time, 1:18 scale cars based around a single model that was variously repurposed were famously used for the climactic Stay Puft Marshmallow Man sequence in Ghostbusters. [2] A 1:18 Ferrari SF15 F1 car. Bburago's were originally made in Italy, but now the name is owned by Maisto and they are made in China.
Minikraft - South Korean brand usually made Hyundai, Kia, Genesis models. 1:18 scale models. Mini-GT - TSM Sister brand. 1:64 scale models. MiniMarque 43 – handbuilt 1:43 white metal cars. Miniroute – 1:43 scale resin handbuilt. Made in France. Mira – Spanish manufacturer of die-cast models in 1:64, 1:43, and 1:18 scales. Makes Carmania.
Models were made in China, usually in batches of between 1,000 and 5,000 pieces. [4] The normal scale produced was 1:24, but models were also issued in 1:43, 1:18 and even a very large 1:8 for the 1885 Daimler (Single Track) Reitwagen and the 1885/1886 Benz Patent-Motorwagen. [1] [5]
A count from the two brands' websites in 2023 confirms the two approaches. Out of 24 1/18 scale model cars, Bburago only has one model that is not of a European car. [14] Maisto, with a total of 53 total 1/18 scale models, on the other hand, has about 35 non-European models or 64% non-European models. [15]
These models are generally much more expensive than the 1:18 models. Many die-cast motorcycles are also produced in this scale. 1:18 scale: Large, detailed models, usually about 7 or 8 in (18 or 20 cm) long; mostly targeted at adults. Europe is the main market for these, although Asian, American and Australian companies also produce at this ...
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