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  2. Shoppers over 50 love this $9 drugstore mascara, saying it's ...

    www.aol.com/lifestyle/shoppers-over-50-love-this...

    This is truly a good deal on two ample 13.5-ounce bottles that will remove my new favorite Maybelline mascara and anything else your face has collected during the day. $18 at Amazon unicharm

  3. 15 best-selling beauty products you probably didn’t know were ...

    www.aol.com/lifestyle/top-rated-beauty-at-costco...

    The small self-dispensing brush is small enough to keep in your purse or makeup bag, so that you can swipe it on at the end of your makeup routine. It's also easy for men and kiddos to use, too ...

  4. Male cosmetics - Wikipedia

    en.wikipedia.org/wiki/Male_cosmetics

    With the advent of modern film making in the United States in the 1930s, men's hair and cosmetics re-emerged in the public eye. [1] However, men's beauty products were relatively non-existent on the market until the end of the 1990s. [5] Only a few brands were interested in producing men's cosmetics because it was regarded as a niche market. [6]

  5. The 57 Most Innovative Beauty Products of 2023 - AOL

    www.aol.com/56-most-innovative-beauty-products...

    Enter M.A.C Lash Dry Shampoo Mascara Refresher, a pioneering formula that works to soften your old mascara, which makes touching up with a fresh coat a breeze (no makeup remover necessary). Shop ...

  6. History of cosmetics - Wikipedia

    en.wikipedia.org/wiki/History_of_cosmetics

    Face makeup and lipstick did not work for dark skin types because they were created for pale skin tones. These cosmetics that were created for pale skin tones only made dark skin appear grey. Makeup artists, such as Reggie Wells, who specialized in black women celebrities, such as Oprah Winfrey developed their own shades. [52]

  7. Cosmetics in the 1920s - Wikipedia

    en.wikipedia.org/wiki/Cosmetics_in_the_1920s

    During the middle of the decade, mascara was available in cake, tube, wax, and liquid form and applied with a brush. Surprisingly enough, there were even waterproof formulations available. The various forms of brush-on mascara served to darken the lashes but did not provide the sculpting abilities of modern-day mascara wands.

  8. The #1 Beauty Trend for Women Over 50 in 2025, According to ...

    www.aol.com/1-beauty-trend-women-over-221000170.html

    Well, don’t lose hope just yet, because Emmy-award-winning makeup artist Donni Davy spoke with Parade about the best beauty trend for women over 50 in 2025. Makeup is all about self-expression ...

  9. e.l.f. - Wikipedia

    en.wikipedia.org/wiki/E.l.f._(cosmetics)

    e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California.It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [3] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [5] [6] blushes, bronzers, brushes, and mascara, among others.