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Charles Shaw wines were introduced at Trader Joe's grocery stores in California in 2002 at a price of USD$1.99 per bottle, earning the wines the nickname "Two Buck Chuck", and eventually sold 800 million bottles between 2002 and 2013. [2] [3] In 2009, an international version of Chardonnay from Australia was introduced in a limited number of ...
In 1995 Bronco Wine purchased the brand name Charles Shaw from a bankrupt company [5] and used it for a line of very inexpensive wines, introduced in 2002 and priced at $1.99 per bottle. The wines became nicknamed "Two-Buck Chuck" and were sold exclusively through Trader Joe's stores. [1]
In 1995, Bronco Wine Company purchased the brand name Charles Shaw from a bankrupt company for US$27,000 and used it for a line of very inexpensive wines, introduced in 2002 and priced at $1.99 per bottle. The wines became nicknamed "Two-Buck Chuck" and were sold exclusively through Trader Joe's stores. [5]
A few years ago, before Trader Joe's had opened a store in my city, I was assigned a story about the Two Buck Chuck phenomenon by a national shopping magazine. Not knowing it from Welch's, I ...
"Who says we're lower priced? We're the best price," Fred Franzia said in 2009. "The others, I think, are overpriced."View Entire Post ›
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Charles Frank Shaw Jr. [1] (born September 15, 1943) [2] is an American businessman and former winery owner whose name is used for Charles Shaw wine, a brand of inexpensive table wines. Born in Michigan , Shaw graduated from the United States Military Academy at West Point with a B.S. degree in 1965 and was commissioned as a United States Air ...
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