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In the signage industry, neon signs are electric signs lighted by long luminous gas-discharge tubes that contain rarefied neon or other gases. They are the most common use for neon lighting , [ 1 ] which was first demonstrated in a modern form in December 1910 by Georges Claude at the Paris Motor Show . [ 2 ]
A letter board or letter sign, also known as marquee, is a customizable form of signage that employs individually movable letters of the alphabet.They are used by, e.g., movie theaters to list the current roster of films, churches to display the titles of sermons, and other buildings, people, and institutions whose signs are required to change on a regular basis.
Sign companies developed a new type of signage called channel lettering, in which individual letters were fashioned from sheet metal. While the market for neon lighting in outdoor advertising signage has declined since the mid twentieth century, in recent decades neon lighting has been used consciously in art, both in individual objects and ...
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Douglas Leigh (May 24, 1907 – December 14, 1999) was an American advertising executive and lighting designer, and a pioneer in signage and outdoor advertising. [1] [2] He is famous for making New York City's Times Square the site of some of the world's most famous neon signs, [3] or electric billboards.
And with those opening shots, “Sign Wars 2024” grew to a citywide smack-talk barrage that rages still — catching viral fire and inspiring multiple TikTok songs. “It just exponentially ...
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