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  2. List of cognitive biases - Wikipedia

    en.wikipedia.org/wiki/List_of_cognitive_biases

    Loss aversion, where the perceived disutility of giving up an object is greater than the utility associated with acquiring it. [74] (see also Sunk cost fallacy) Pseudocertainty effect, the tendency to make risk-averse choices if the expected outcome is positive, but make risk-seeking choices to avoid negative outcomes. [75]

  3. Desensitization (psychology) - Wikipedia

    en.wikipedia.org/wiki/Desensitization_(psychology)

    Desensitization works best when individuals are directly exposed to the stimuli and situations they fear, so anxiety-evoking stimuli are paired with inhibitory responses. This is done either by clients performing in real-life situations (vivo desensitization) or, if it is not practical to directly act out the steps of hierarchy, by observing ...

  4. Ellsberg paradox - Wikipedia

    en.wikipedia.org/wiki/Ellsberg_paradox

    To describe how an individual would take decisions in a world where uncertainty aversion exists, modifications of the expected utility framework have been proposed. These include: Choquet expected utility : Created by French mathematician Gustave Choquet was a subadditive integral used as a way of measuring expected utility in situations with ...

  5. The psychology of food aversions: Why some people don't grow ...

    www.aol.com/lifestyle/psychology-food-aversions...

    "The important thing to keep in mind is whether that food aversion is impacting your quality of life," she says. "If it's just a few preferences but someone eats other foods in that food group, it ...

  6. Regret (decision theory) - Wikipedia

    en.wikipedia.org/wiki/Regret_(decision_theory)

    Regret aversion is not only a theoretical economics model, but a cognitive bias occurring as a decision has been made to abstain from regretting an alternative decision. To better preface, regret aversion can be seen through fear by either commission or omission; the prospect of committing to a failure or omitting an opportunity that we seek to ...

  7. Counterfactual thinking - Wikipedia

    en.wikipedia.org/wiki/Counterfactual_thinking

    Often, people make a conscious effort to avoid situations that may make them feel unpleasant. However, despite our best efforts, we sometimes find ourselves in these unpleasant situations anyway. In these situations, we continue to use counterfactual thinking to think of ways that that event could have been avoided and in turn to learn to avoid ...

  8. Why the concept of 'loss aversion' could help explain Biden's ...

    www.aol.com/finance/why-concept-loss-aversion...

    Begala’s case is that loss aversion can be used in non-inflation contexts to make Americans realize that the results of the 2024 election could mean losses for them in things like abortion ...

  9. Social inequity aversion - Wikipedia

    en.wikipedia.org/wiki/Social_inequity_aversion

    Inequity is injustice or unfairness or an instance of either of the two. [1] Aversion is "a feeling of repugnance toward something with a desire to avoid or turn from it; a settled dislike; a tendency to extinguish a behavior or to avoid a thing or situation and especially a usually pleasurable one because it is or has been associated with a noxious stimulus". [2]