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Apple 's Identifier for Advertisers (IDFA) is a unique random device identifier Apple generates and assigns to every device. It is intended to be used by advertisers to deliver personalized ads and attribute ad interactions for ad retargeting. [1] Users can opt-out of IDFA via the "Limit Ad Tracking" (LAT) setting (and an estimated 20% do).
Apple is sharing more details today about its upcoming App Tracking Transparency feature, which will allow users to control, on an app-by-app level, whether their data is shared for ad-targeting ...
Apple has shared a few more details about its much-discussed privacy changes in iOS 14. The company first announced at WWDC in June that app developers would have to ask users for permission in ...
iPadOS 14 (iPadOS version derived from iOS 14) iOS 14 is the fourteenth major release of the iOS mobile operating system developed by Apple for the iPhone and iPod touch lines. Announced at the company's Worldwide Developers Conference on June 22, 2020 as the successor to iOS 13, it was released to the public on September 16, 2020. [4][5] It ...
iPadOS 14 is the second major release of the iPadOS operating system developed by Apple for their iPad line of tablet computers. It was announced on June 22, 2020 at the company's Worldwide Developers Conference (WWDC) as the successor to iPadOS 13 , making it the second version of the iPadOS fork from iOS .
The government launched "GH COVID-19 Tracker App", an Android and IOS app equipped with location tracking technology to provide detailed information about people who have been at the same event, location, country or other defined locations in order to provide accurate information to health authorities overtime to know who to screen and provide ...
Apple introduced App Tracking Transparency (ATT) with iOS 14.5 in April 2021. ATT requires apps to ask for explicit permission before being allowed to track the user across other apps and websites. If the user refuses, the app cannot access Apple's Identifier for Advertisers (IDFA), an identifier used to serve personalized ads. [137]
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