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Inoculation is a theory that explains how attitudes and beliefs can be made more resistant to future challenges. For an inoculation message to be successful, the recipient experiences threat (a recognition that a held attitude or belief is vulnerable to change) and is exposed to and/or engages in refutational preemption (preemptive refutation, that is, defenses against potential counterarguments).
The concept of deterrence can be defined as the use of threats in limited force by one party to convince another party to refrain from initiating some course of action. [26][3] In Arms and Influence (1966), Schelling offers a broader definition of deterrence, as he defines it as "to prevent from action by fear of consequences." [6]
Elaboration likelihood model. The elaboration likelihood model (ELM) of persuasion [1] is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. [2] The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. The ...
Bayesian persuasion. In economics and game theory, Bayesian persuasion is a form of mechanism design. One participant (the sender) intends to persuade the other (the receiver) of a certain course of action. The sender must decide what action to take to maximize their expected utility by providing evidence to the receiver, under the assumption ...
Reverse psychology assertion of a belief or behavior that is opposite to the one desired, with the expectation that this approach will encourage the subject of the persuasion to do what is actually desired.
Procatalepsis. Procatalepsis, also called prolepsis or prebuttal, is a figure of speech in which the speaker raises an objection to their own argument and then immediately answers it. By doing so, the speaker hopes to strengthen the argument by dealing with possible counterarguments before the audience can raise them. [1]
Drawing on McGuire & Papageorgis, Pfau, et al. define the refutational preemption, or pretreatment, step of the inoculation process: "The theory posits that refutational pretreatments, which raise the specter of content potentially damaging to the receiver’s attitude while simultaneously providing direct refutation of that content in the presence of a supportive environment, threaten the ...
Propaganda techniques are methods used in propaganda to convince an audience to believe what the propagandist wants them to believe. Many propaganda techniques are based on socio-psychological research. Many of these same techniques can be classified as logical fallacies or abusive power and control tactics.