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Santa Cruz Bicycles, LLC is an American division of Dutch conglomerate Pon Holdings that manufacturers mountain bikes in Santa Cruz, California. [2] They sponsor the Santa Cruz Syndicate, a downhill racing team. The company moved premises from 104 Bronson Street to 2841 Mission Street in 2013 . [3] Formerly owned by NHS, Inc.
Pon Holdings BV is a Dutch conglomerate in the transportation sector. It is one of the five largest bicycle manufacturers in the world, and owns bicycle brands Caloi, Cannondale, Cervélo, Derby Cycle (owner of Focus), GT, Gazelle, IronHorse, Kalkhoff, Mongoose, Santa Cruz, Urban Arrow (cargo bikes), Veloretti, and Schwinn, among others.
The Santa Cruz Syndicate (UCI team code: SCB), is a professional mountain bike racing team sponsored by Santa Cruz Bicycles, competing in the World Cup and World Championships, as well as national level events, in the downhill category. The Syndicate was founded in 2006.
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It is the home of O'Neill Wetsuits and Santa Cruz Surfboards, as well as Santa Cruz Skateboards and Santa Cruz Bicycles. The Santa Cruz Beach Boardwalk is California's oldest amusement park and a designated State Historic Landmark. It is family-operated, and celebrated its Centennial in 2007.
NHS, Inc. is an American sports equipment distribution company based in Santa Cruz, California. [1] It was founded by Richard Novak, Doug Haut, and Jay Shuirman, three surfer friends from Santa Cruz, California, teamed up to start NHS. The acronym NHS comes from their surname initials.
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