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Supporters of direct-to-consumer advertising argue that advertisements increase competition which leads to lower prescription drug prices and new development, citing, for instance, that between 1997 and 2001, spending on research and development in the U.S. increased 59% while spending on promoting drugs directly to patients increased 145%.
There’s a well-established body of research showing that advertising plays a critical role in a drug’s popularity. In one of the most famous studies of direct-to-consumer advertising, a team of researchers from Canada and the U.S. studied consumer behavior in two demographically similar cities: Sacramento and Vancouver.
Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different look: New rules require drugmakers to be clearer and more direct when ...
The new rules, which cover both TV and radio, instruct drugmakers to use simple, consumer-friendly language when describing their drugs, without medical jargon, distracting visuals or audio effects. A 2007 law directed the FDA to ensure that drug risk information appears “in a clear, conspicuous and neutral manner.”
When anger over EpiPen pricing erupted in 2016, generic drugmaker Mylan NV (NASDAQ: MYL ) was villainized. The price of the autoinjector used for severe allergic reactions was hiked by about 500 ...
Under 1985 Food and Drug Administration (FDA) regulations, direct-to-consumer advertising for prescription drugs had to carry the same disclaimers as advertisements to physicians, which generally made it unworkable in a television environment due to the volume of disclaimers. [15]
The rhetorical objective of direct-to-consumer advertising is to directly influence the patient-physician dialogue. [23] Many patients will inquire about, or even demand a medication they have seen advertised on television. [21] In the United States, recent years have seen an increase in mass media advertisements for pharmaceuticals.
just after drug companies announced they will be disclosing prices of drugs advertised on TV via a website, the Trump administration proposes a rule to require medicare and medicaid drugs to ...