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In 2006, the song was used again in a Coca-Cola commercial in the Netherlands, performed by Dutch singer Berget Lewis. [12] In 2010, Coca-Cola once again used the song in a television commercial featuring the entire line of its sponsored NASCAR Sprint Cup drivers. The commercial included the drivers singing the song while driving in a race. [13]
A sneak peek video for the music video of the song was released on Coca-Cola's YouTube channel on February 15, 2018. [5] In the video, Jason Derulo is seen holding a ball which contains the label of the Coca-Cola brand, as well as a representative for a Coca-Cola campaign.
"Zero" is a song by South Korean girl group NewJeans, released as a promotional single for Coca-Cola's Korean campaign for Coca-Cola Zero Sugar on April 3, 2023. [1] It is the group's first track primarily in English, [ 2 ] and was accompanied by a music video.
Coke's wildly successful 'Share a Coke' campaign drove their declining sales back up in 2014-2015, and is celebrated as one of the best-performing campaigns in the company's history. The brand's ...
Coca-Cola integrated its jingle, well known from previous Coca-Cola commercials, into the mix, generating a direct association between the remixed song and the brand. New lyrics related to football were added, "let's rejoice in the Beautiful Game", and "see the champions take the field." [17] A music video shows people playing the game, and ...
"Country Sunshine" is a song co-written and recorded by American country music artist Dottie West. It was both a Coca-Cola ad jingle and a single. The song was co-written by West, along with Billy Davis and Dianne Whiles. Its popularity as a commercial jingle led to its single release by RCA Victor in 1973. The single became among West's ...
Coca-Cola is also far from the only brand to use generative AI in its advertising. In June, Toys “R” Us drew online backlash for an AI commercial created using OpenAI’s text-to-video tool ...
Coke Studio originated in Brazil back in 2007 as a unique fusion music initiative, aimed at blending the musical styles of two different Brazilian artists. [3] Later, Nadeem Zaman, the Marketing Head of The Coca-Cola Company, collaborated with Rohail Hyatt, a former member of Vital Signs, to produce a Pakistani version of the show.