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Google PageSpeed is a family of tools by Google, Inc. [1] designed to help optimize website performance. [2] It was introduced at a Developer Conference in 2010. [3] [4] There are four main components of PageSpeed family tools: PageSpeed Module (consisting of mod PageSpeed [5] for the Apache HTTP Server and NGX PageSpeed [6] for the Nginx) [7 ...
Google's recommendation is for using the online version of Page Speed Insights as of 15th May 2015. [4] Lighthouse [Version 10 - May 2023] includes a metric for Progressive Web Applications to ensure that PWA's are fast and reliable, installable and optimised for modern 7th and 8th generation mobile technology. [5]
Some aspects which can affect the speed of page load include browser/server cache, image optimization, and encryption (for example SSL), which can affect the time it takes for pages to render. The performance of the web page can be improved through techniques such as multi-layered cache, light weight design of presentation layer components and ...
Google Optimize, formerly Google Website Optimizer, was a freemium web analytics and testing tool by Google. [1] It allowed running some experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction.
WebP is a raster graphics file format developed by Google intended as a replacement for JPEG, PNG, and GIF file formats. It supports both lossy and lossless compression, [8] as well as animation and alpha transparency.
Google Web Accelerator was a web accelerator produced by Google. It used client software installed on the user's computer, as well as data caching on Google's servers, to speed up page load times by means of data compression , prefetching of content, and sharing cached data between users.
Google Labs – test and demonstrate new Google products. Discontinued in July. Image Swirl – an enhancement for an image-search tool in Google Labs. It was built on top of image search by grouping images with similar visual and semantic qualities. Shut down in July due to discontinuation of Google Labs.
Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.