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A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. [1] The term for this type of alternative name is fictitious business name. [1] Registering the fictitious name with a relevant government body is often required.
A pseudonym is a name adopted by a person for a particular purpose, which differs from their true name. A pseudonym may be used by social activists or politicians for political purposes or by others for religious purposes. It may be a soldier's nom de guerre or an author's nom de plume.
Both names of the northern major circles of latitude (the Arctic Circle and Tropic of Cancer) have six letters; both southern ones (the Antarctic Circle and Tropic of Capricorn) have nine. The countries of South America in order of largest to smallest by area : Brazil , Argentina , Peru , Colombia , Bolivia , Venezuela , Chile , Paraguay ...
By repeating the brand name in a catchy jingle, Liberty Mutual reinforces brand recognition and creates a sense of familiarity. The simple, repetitive nature of the jingle makes it highly memorable.
Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche .
Examples of companies that use corporate branding are Microsoft, Samsung, Apple, and Sony as the company's brand name is identical to their trade name. Other examples of multiproduct branding strategy include Virgin and Church & Dwight. Virgin, a multination conglomerate uses the punk-inspired, handwritten red logo with the iconic tick for all ...
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