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Predictive analytics is a set of business intelligence (BI) technologies that uncovers relationships and patterns within large volumes of data that can be used to predict behavior and events. Unlike other BI technologies, predictive analytics is forward-looking, using past events to anticipate the future. [ 3 ]
More specifically, the methods of demand forecasting entail using predictive analytics to estimate customer demand in consideration of key economic conditions. This is an important tool in optimizing business profitability through efficient supply chain management. Demand forecasting methods are divided into two major categories, qualitative ...
In other words, business intelligence focusses on description, while business analytics focusses on prediction and prescription. [ 1 ] Business analytics makes extensive use of analytical modeling and numerical analysis, including explanatory and predictive modeling , [ 2 ] and fact-based management to drive decision making .
We are seeing many potent use cases for AI to drive operational efficiency including data classification, predictive and scenario analytics, fraud detection, compliance testing, and contract analysis.
Prescriptive analytics is the third and final phase of business analytics, which also includes descriptive and predictive analytics. [2] [3] Referred to as the "final frontier of analytic capabilities", [4] prescriptive analytics entails the application of mathematical and computational sciences and suggests decision options for how to take advantage of the results of descriptive and ...
The materials in the Data Science and Predictive Analytics (DSPA) textbook have been peer-reviewed in the Journal of the American Statistical Association, [5] International Statistical Institute’s ISI Review Journal, [3] and the Journal of the American Library Association. [4] Many scholarly publications reference the DSPA textbook. [6] [7]
Forecasting is used in customer demand planning in everyday business for manufacturing and distribution companies. While the veracity of predictions for actual stock returns are disputed through reference to the efficient-market hypothesis, forecasting of broad economic trends is common. Such analysis is provided by both non-profit groups as ...
Analytics quantify processes for a business to arrive at optimal decisions, and to perform business knowledge discovery. Analytics may variously involve data mining, process mining, statistical analysis, predictive analytics, predictive modeling, business process modeling, data lineage, complex event processing, and prescriptive analytics.
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