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Fair trade products meet standards like these. Despite positive attitudes toward ethical products such as fair trade commodities, consumers often are not willing to pay higher prices for fair trade coffee. The attitude-behavior gap can help explain why ethical and fair trade products take up less than 1% of the market.
The Fair Trade Federation does not certify individual products, but instead evaluates an entire business. The FTO Mark, launched in 2004 by World Fair Trade Organization, and identifies registered fair trade organizations. UTZ Certified is a coffee certification program that has sometimes been dubbed "Fairtrade lite". [17]
The Fairtrade Mark is an international independent consumer Mark which appears on products as a guarantee that producers and traders have met fair trade standards. The Fairtrade Mark is owned and protected by Fairtrade International, on behalf of its 25-member and associate member labeling initiatives and producer networks.
The 'International Fairtrade Certification Mark is an independent Fair trade certification mark used in over 69 countries. It appears on products as an independent guarantee that a product has been produced according to fair trade political standards.
Founded in 1998 by the Institute for Agricultural Trade Policy (IATP), [3] Fair Trade USA is an independent, nonprofit organization that sets standards, [4] certifies, and labels products that promote sustainable livelihoods for farmers and workers and protect the environment.
Only Fair Trade USA (formerly "TransFair USA") licensees can use the Fair Trade Certified Mark on their products. The Fair Trade Certified Mark in the United States was introduced by TransFair USA on the American market in 1998. In 2012 a variation of the US Fair Trade certification mark was adopted with the benefit of being registered globally ...
The term "worldshop" came into existence in the 1990s. In 1994, worldshops organised themselves under the auspices of NEWS, the Network of European Worldshops, who now falls under the World Fair Trade Organization. The Fairtrade label, which is used on fair trade products, has its roots in the 1980s worldshop movement.
Sales of fair trade products however only really took off with the arrival of the first Fairtrade labelling initiatives. Although buoyed by ever growing sales, fair trade had been generally contained to relatively small Worldshops scattered across Europe and to a lesser extent, North America. Some felt that these shops were too disconnected ...
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