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  2. Google PageSpeed Tools - Wikipedia

    en.wikipedia.org/wiki/Google_PageSpeed_Tools

    Google PageSpeed is a family of tools by Google, Inc. [1] designed to help optimize website performance. [2] It was introduced at a Developer Conference in 2010. [3] [4] There are four main components of PageSpeed family tools: PageSpeed Module (consisting of mod PageSpeed [5] for the Apache HTTP Server and NGX PageSpeed [6] for the Nginx) [7 ...

  3. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    As of 2019, Google Analytics is the most widely used web analytics service on the web. [6] Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [7] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [8]

  4. UTM parameters - Wikipedia

    en.wikipedia.org/wiki/UTM_parameters

    They were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out of the box by Google Analytics. The UTM parameters in a URL identify the campaign that refers traffic to a specific website, [1] and attribute the browser's website session and the sessions after that until the campaign attribution window expires ...

  5. Google Search Console - Wikipedia

    en.wikipedia.org/wiki/Google_Search_Console

    Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics , to provide webmasters and content creators with insights into the performance of their content across Google's services.

  6. Open Web Analytics - Wikipedia

    en.wikipedia.org/wiki/Open_Web_Analytics

    OWA is comparable to Google Analytics, though OWA is server software anyone can install and run on their own host, while Google Analytics is a software service offered by Google. [ 2 ] OWA supports tracking with WordPress and MediaWiki , two popular website frameworks. [ 4 ]

  7. Analytics - Wikipedia

    en.wikipedia.org/wiki/Analytics

    Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. [12] Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, [13] and track the activities of the visitor. With this information, a marketer can ...

  8. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Basic Steps of Web Analytics Process. Most web analytics processes come down to four essential stages or steps, [3] which are: Collection of data: This stage is the collection of the basic, elementary data. Usually, these data are counts of things. The objective of this stage is to gather the data.

  9. Looker Studio - Wikipedia

    en.wikipedia.org/wiki/Looker_Studio

    In Looker Studio, users have the option to create a report from scratch or to use a report template from the Looker Studio Report Gallery. [6] Similar to templates available on other Google applications, these templates are created to make it easier for users to build their reports while still allowing for customization of design elements and other alterations. [6]

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