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One NIL tracking website rates UNC quarterback Drake Maye’s potential NIL value at $1.5 million, although the actual value of the Heisman Trophy candidate’s deals is not publicly known.
Several startups like ATHLYT have begun to connect advertisers with their student-athlete members shortly after the NCAA enacted their interim NIL policies. Grambling University signed what is believed to be one of the first NIL deals in 2022. [10] In July 2023, multiple bills were introduced by members of Congress to regulate NIL. [11] [12] [13]
As part of the agreement, NIL deals between college athletes or recruits and those deemed boosters of a school will be subject to review for “a valid business purpose related to the promotion or ...
With the FHSAA's unanimous approval of NIL deals for high-school sports, Florida's sports atmosphere is about to change. Is it for better or worse?
The high value of some local NIL deals came into view in December 2023 when University of Utah basketball players and gymnasts began pulling up to class in flashy new Jeeps and RAM trucks that ...
The series followed six LSU Tiger student athletes as they navigate the uncharted and often controversial world of name, image, and likeness (NIL) contracts. Featured are football player Jayden Daniels, women's basketball players Angel Reese and Flau'jae Johnson, gymnast Livvy Dunne, sprinter Alia Armstrong, and men's basketball player Trace Young.
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“My son was a college freshman football player in 2021 when NIL was legalized, and deals were presented and vetted,” Delon Turner, founder of 7Even Hills Venture Capital, told Yahoo Finance.