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Aflac Incorporated / ˈ æ f l æ k / (American Family Life Assurance Company) is an American insurance company and is the largest provider of supplemental insurance in the United States. [3] It was founded in 1955 and is based in Columbus, Georgia .
Aflac’s cancer focus provides some bleak upside to these demographic trends, as rates of the disease are skyrocketing. “Cancer is a disease of the aging,” Piper Sandler’s Barnidge points out.
Aflac is a family business and while part of the family may get you in the door, it won't keep you there. ... You know, the Aflac duck is worth a lot of money in terms of brand recognition. And it ...
When most people hear Aflac , they think of the brilliant marketing campaign featuring a duck that annoyingly quacks the insurance company's name at prospective policyholders. But there's ...
Amos joined Aflac in 1973, working in sales for 10 years, during which time, he was the company's top sales person. He was named president of Aflac in 1983, chief operating officer in 1987, chief executive officer of Aflac Incorporated in 1990(2), and chair in 2001(3). Aflac, a Fortune 500 company, insures more than 50 million people worldwide.
But Aflac's success began long before the duck made its debut. Originally known as the American Family Life Assurance Company of Columbus, the company adopted the acronym Aflac in 1989, a year ...
In 2008, he joined Aflac. [14] He developed multiple marketing campaigns featuring the Aflac Duck, which was created for Aflac by the Kaplan Thaler Group. These included campaigns such as "You Don't Know Quack," [15] "Get the Aflacts," [16] and a cross-promotion with the film Up. [17] Charney left his position at Aflac to join Progressive in ...
In fact, between 2000 and 2014, Aflac’s brand recognition soared from 11% to 94%, making it one of the most well-known companies in the world, according to Aflac history.