Search results
Results from the WOW.Com Content Network
Elias St. Elmo Lewis (March 23, 1872 – March 18, 1948) was an American advertising advocate. He wrote and spoke prolifically about the potential of advertising to educate the public. He was inducted into the Advertising Hall of Fame posthumously, in 1951. [1] He is the author of AIDA marketing model.
The origins of funnel marketing can be traced back to the late 19th century with the development of the AIDA model (Awareness, Interest, Desire, Action) by Elias St. Elmo Lewis. [9] This model provided a foundational framework for understanding how consumers progress through various stages before making a purchase.
The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...
E. St. Elmo Lewis (1872–1948) - developed the AIDA model used in sales and advertising Christopher Lovelock (1940-2008) - author of many books and articles on services marketing Theodore Levitt (1925-2006) - former editor of Harvard Business Review , prolific author of marketing articles and famed for his article, " Marketing Myopia "
E. St. Elmo Lewis - salesmen for NCR and developer of the AIDA model of selling; Thomas J. Watson-salesman at NCR and CEO of IBM; often described as the "greatest American salesman" Walter Dill Scott - psychologist and author; wrote a number of books on the psychology of selling in the early twentieth century
Elmo's birthday is Feb. 3; he will be 3.5 years old. Find out the ages of Elmo, Big Bird, Grover, Snuffleupagus, Cookie Monster and everyone on Sesame Street.
Jerry Lee Lewis, the untamable rock ‘n’ roll pioneer whose outrageous talent, energy and ego collided on such definitive records as “Great Balls of Fire” and “Whole Lotta Shakin' Goin ...
Shelby D. Hunt-former editor of the Journal of Marketing and organisational theorist; John E. Jeuck (1916–2009) – early marketing educator; Philip Kotler (1931–) – popularised the managerial approach to marketing; prolific author; E. St. Elmo Lewis – developed the AIDA model used in sales and advertising