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1912 advertisement for boy's clothing was titled "A Boyish Dress for a Real Boy". Before the 1940s, young boys and girls alike wore short dresses. [ 6 ] In the US, during the 1940s and 1950s, boys were dressed like their fathers, which meant shirts and trousers and the same colors that their fathers wore. [ 6 ]
Infant and toddler clothing size is typically based on age. [1] These are usually preemie for a preterm birth baby, 0 to 3 months, 3 to 6 months, 6 to 9 months, 9 to 12 months, 12 months, 18 months, and 24 months, though there is no industry standard definition for those sizes. [1]
Guess also created a lower priced collection sold exclusively through its outlet locations, and introduced its first brand extension, the upscale female line of clothing and accessories, named Marciano. [7] Guess continued its Guess Kids clothing line in the early 21st century. In 2006, it began promoting the line through its factory retail stores.
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The now-defunct P.S. from Aéropostale began in 2009, and originally only offered apparel at value prices to the 7–12 age market. [4] In winter of 2011, P.S. added apparel for three-, four-, five- and six-year-olds to their collections, being introduced with the holiday clothing.
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