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Sean John's SS'14 Brand Campaign, DREAM BIG. In 2004, Sean John invested in the high-end label Zac Posen. [5] In October 2008, the company purchased streetwear lifestyle brand Enyce from Liz Claiborne for $20 million. [6] [7] Combs' FIFI Award-winning perfume, Unforgivable, was joined by Sean John fragrance I AM KING in November 2008. [7]
Volcom is a lifestyle brand that designs, markets, and distributes boardsports-oriented products. Volcom is headquartered in Costa Mesa, California, U.S. The brand is known for its trademark stone logo, its slogan True to This, and the Let the Kids Ride Free campaign. [3] Todd Hymel is the CEO of Volcom. [4]
The brand is credited with helping popularize streetwear's visibility in high fashion. [2] Billionaire Boys Club debuted in Williams' 2003 "Frontin'" music video. In 2004, Ice Cream, originally a subsidiary of Billionaire Boys Club, unveiled its skate-centric footwear line, licensed by Reebok.
2000: "Whatever You Ride" television ad campaign is launched, focusing on core brand values. 2001: Wrangler commences making its jeans in Mexico. 2002: "There's a bit of the West in all of us" TV and print ad campaign is launched. 2004: A new Wrangler European print campaign is launched, "Wanted," representing a modern expression of Wrangler's ...
Fruit of the Loom is one of the largest manufacturers and marketers of underwear, printable T-shirts and fleece for the activewear industry, casualwear, women's jeanswear, and childrenswear. The company employs more than 32,400 people worldwide. [citation needed] The company is a vertically integrated manufacturer.
It releases limited collections each year. The inspiration for creating this brand came from the founder's mental health struggle at age 27. [15] Lurk used his brand as an emotional outlet for his depression. The first product was a basic hat with the logo on the side. [15] Shortly after its founding, ASSC became a popular trend.
The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
Guess also created a lower priced collection sold exclusively through its outlet locations, and introduced its first brand extension, the upscale female line of clothing and accessories, named Marciano. [7] Guess continued its Guess Kids clothing line in the early 21st century. In 2006, it began promoting the line through its factory retail stores.