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In response to the criticism of their allowing their advertising partners to manipulate the review listing, Yelp ceased its "featured review" practice in 2010. [124] Several lawsuits have been filed against Yelp accusing it of extorting businesses into buying advertising products. Each has been dismissed by a judge before reaching trial. [95]
Review sites are generally supported by advertising. Some business review sites may also allow businesses to pay for enhanced listings, which do not affect the reviews and ratings. Product review sites may be supported by providing affiliate links to the websites that sell the reviewed items, which pay the site on a per-click or per-sale basis.
A negative review bomb can also backfire and incite a positive review bomb of the same target. For example, AI: The Somnium Files was review bombed on Metacritic in February 2020 by a single person through the use of numerous sock puppet accounts. The individual initially claimed that this was meant to highlight the flaws of Metacritic's user ...
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Peer recommendations and reviews (Amazon, Yelp, Bazaarvoice) – Users can see recommendations and reviews from other users. User-curated shopping ( The Fancy , Lyst) – Users create and share lists of products and services for others to shop from.