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Cover letters are used in connection with many business documents such as loan applications (mortgage loan), contract drafts and proposals, and executed documents. While the resume outlines the professional journey, a cover letter allows the applicant to convey their personality, passion, and potential contributions to the prospective employer.
The Bureau of Labor Statistics, [3] like the International Accounting Standards Board, [4] defines employee benefits as forms of indirect expenses. Managers tend to view compensation and benefits in terms of their ability to attract and retain employees, as well as in terms of their ability to motivate them.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...
A sales letter is often, but not exclusively, the last stage of the sales process before the customer places an order, and is designed to ensure that the prospect is committed to becoming a customer. Since the advent of the internet, the sales letter has become an integral part of internet marketing , and typically takes the form of an email or ...
Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.
A motivational speaker (or inspirational speaker) is a speaker who makes speeches intended to motivate or inspire an audience. Such speakers may attempt to challenge or transform their audiences. [1] The speech itself is popularly known as a pep talk. [2]
Motivational states explain why people or animals initiate, continue, or terminate a certain behavior at a particular time. [2] Motivational states are characterized by the goal they aim for, as well as the intensity and duration of the effort devoted to the goal. [3] Motivational states have different degrees of strength.
Direct mail is a letter, card, catalog, or sample sent through post, email, fax, or courier. This communication is most effective when the recipient has shown interest in or has previously purchased from the organization. Advantages of direct mail are personalization, careful targeting, creativity and flexibility.